Role Overview
We are looking for a results-driven Digital Marketing & Website Manager who will own our online presence end-to-end—from website management to lead generation campaigns. This role is critical in building Vailexa’s brand, driving inbound leads, and supporting sales growth across North America.
Key Responsibilities
🌐 Website Management
- Manage and maintain company website (WordPress/Webflow or similar)
- Ensure website is updated, optimized, and aligned with branding
- Improve UI/UX, page speed, SEO structure, and conversion funnels
- Create and update landing pages for campaigns, clients, and services
📈 Digital Marketing & Lead Generation
- Plan and execute B2B marketing campaigns targeting US clients
- Run LinkedIn Ads, Google Ads, and email campaigns
- Generate inbound leads for staffing and consulting services
- Work closely with leadership to support sales pipeline growth
🔍 SEO & Content Strategy
- Optimize website for SEO (on-page + technical)
- Perform keyword research (especially for IT staffing, data, consulting)
- Publish blogs, case studies, and thought leadership content
- Improve domain authority and organic traffic
📱 Social Media & Branding
- Manage company LinkedIn page and executive branding
- Create posts for:
- Hiring campaigns
- Client success stories
- Industry insights
- Events (RSA, Black Hat, etc.)
- Maintain consistent brand voice and visual identity
📊 Analytics & Performance Tracking
- Track campaign performance using tools like:
- Google Analytics
- LinkedIn Campaign Manager
- HubSpot / CRM tools
- Share weekly/monthly reports on:
- Website traffic
- Lead generation
- Campaign ROI
Required Skills & Experience
- 5+ years in digital marketing / website management
- Strong experience with:
- WordPress / Webflow
- SEO tools (Ahrefs, SEMrush, etc.)
- Google Ads & LinkedIn Ads
- Experience in B2B marketing (IT consulting & services preferred)
- Understanding of US market and client targeting
- Basic knowledge of HTML/CSS (preferred)
- Strong communication and content writing skills